The Tartan army is facing the most expensive television costs of all Scotland Men’s matches from 2024 to 2028 will be shown on the new streaming platform.
The SFA announced that UEFA has sold the rights to all World Cup qualifying, Euro qualifying and Nations League matches against Swedish company Viaplay.
The new broadcaster is expanding its operations and has signed a multi-million dollar deal with the European regulator.
Currently, an average subscription to Viaplay – which includes some football – costs more than £26 a month.
However, Viaplay The total offering – including the English Premier League in Sweden – is £36.
Fans had to pour into the streets for Sky Sports and Premier Sports to see the action in the country – with BT now holding exclusive access to European football
SFA did not disclose the value of the deal but confirmed the cash amount is huge and will enhance the development of the game.
CEO Ian Maxwell: “We are delighted that Viaplay recognizes the value of the Scotland Men’s National Team and look forward to them broadcasting what will hopefully be a more successful selection campaign for the current Scotland team. this.
“The guaranteed income we receive through the sale of UEFA’s centralized media rights allows us to continue to grow the national game.
“The funding enables us to invest in a variety of areas, including field games, women’s and women’s football, coach training and side football, helping us harness the power of football. to develop and develop the game.”
